How do you webcast effectively?
Well, to use webcasting effectively takes planning, thinking and a clear strategy. It needs to resolve the whys and hows of your live streaming and then think about the impact you want your video to have.
At Alpha Media Events we are experts at helping people through the process of thinking about their live stream – and understanding what treatment they need. That takes time, planning and thinking – and we’d encourage you to contact us to talk through what you need right away. To start with, though, below we’ve put together the four key questions you need to ask yourself before committing to webcasting.
1. What do you want to webcast?
Understanding why you’re webcasting is the first step to webcast effectively. That starts with understanding what it is that you’re trying to webcast. Here are some common examples:
Transparency: Some meetings are webcast solely to indicate to people that they are transparent – if so the treatment of the webcast will concentrate on sharing the meeting in its entirety and include documentation, speakers. It also influences how you promote the webcast – which audiences will find it interesting – and what you can do with the content afterwards. You may also need to think about the design of your event – to ensure that it can all be covered comprehensively by webcasting
Promotion: If you are looking to promote a product or service with your webcast you should think about the length of your webcast and how to keep the production standards high. Again, just as the treatment changes, so will thinking about audience
Engagement and interaction: Often engagement on webcasting is left to chance. But if you want an audience to take part in your event online, then the webcast will need to serve this purpose – by careful thought about firstly how people can interact and how that complements the webcast
2. Who is your audience?
Your audience’s needs are crucial to thinking through how to webcast effectively. It’s essential that you understand who is going to watch, when they’re likely to watch and what kinds of choices they are likely to make with respect to the stream. Understanding when people are going to watch is sometimes difficult to asses, but is all about working out their patterns and needs. While your audience might want to watch on recording, think about when you stream live (which day, what time, etc.)
It’s also important to assess how your audience is going to access the webcast and what kinds of technology they would like to use. Increasingly, some audiences are happiest – and most likely to watch – if the stream is broadcast on social media. This will work for short streams, in particular
3. What is your ultimate goal?
Understanding the goal that your webcast is supporting, ultimately, is crucial. If you’re an event manager attempting to make money from events, then your webcast can be put behind a pay wall in a variety of ways. If you are trying to market your products – through content marketing presentations, for example – then you can choose between using a webinar or webcast system and then decide on how you might collect leads from your event. There are also different choices that you can make for how to promote and market the webcast itself, using Facebook advertising, social media and online communities.
4. What are your success criteria?
Your success criteria will be determined by the kind of webcast you choose and the ultimate goal you have in mind. Those looking to welcome interaction and engagement won’t just be interested in how many people they can attract to view the live stream and recording, but how they interact and what that produces in terms of content, agreement, views etc. Similarly, if you are marketing you’ll be interested in the quality of the leads that you can generate, rather than just how man you get.
There’s more to find out before booking your first webcast. If you’re interested in finding out more about how you can use webcasting, please contact us.